http://en.wikipedia.org/wiki/Badge_engineeringBadge engineering is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years to gain acceptance), it is often more cost-effective to rebadge a single product multiple times.
pretty common in american cars here, for example all four of these cars are essentially the same, although the Buick is considerably more plush
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